About Lovell Rugby

With over 25 years of experience in the sports industry, Lovell Rugby has grown from a small local retailer into the world's largest online rugby store. Our journey began in 1998 when we transitioned from our retail shops to e-commerce, allowing us to connect with rugby enthusiasts around the globe.

Since then, we've remained dedicated to providing outstanding service, just as we did when we first started over two decades ago. Our passion for rugby drives us to offer the widest selection of high-quality products at unbeatable prices, ensuring that every player and fan finds exactly what they need.

We stock a wide range of rugby jerseys, kits, rugby boots, and training equipment, all backed by expert advice provided through our range of in-depth guides. Whether you're a seasoned player or new to the game, we're here to help you make the right choice.

We also educate players through our social media platforms, including Instagram, YouTube, and TikTok, providing the best advice and tips to help you improve your game and stay informed. Our insights are driven by the players themselves, as we work closely with rugby professionals past and present to ensure that everything we do is informed by real-world experience and expertise.

Company Registration Details:

Company Registration:

Trading Name: Lovell Rugby is a trading name of Lovell Sports Ltd.

Lovell Sports Ltd. is a company registered in England and Wales with company number 4184358

UK VAT number: 777 3796 62

Registered Address:
Unit A,
Brook Park East,
Meadow Lane,
Shirebrook,
NG20 8RY

Contact Details